Tradeshows are hubs of innovation and networking, offering a plethora of opportunities for businesses to showcase their products, services, and brand personality.
In today’s digital age, capturing these moments for your company is not just a trend, but a necessity. And you don’t need to buy thousands of dollars worth of equipment, simply use the smartphone in your pocket.
Here’s how to make the most out of your smartphone to get amazing footage at your next tradeshow.
Why Smartphone Footage?
Your smartphone is a powerful, versatile device that’s always within arm’s reach. Its high-quality camera, user-friendly interface, and small footprint, make it an ideal choice for capturing tradeshow moments. Plus, with the latest models boasting advanced features like 4K resolution and image stabilization, you’re equipped to get professional-looking footage without lugging around bulky camera equipment.
What Should You Capture?
Product Demos: Showcase your products in action. Capture their features, benefits, and the reactions of booth visitors.
Interviews and Testimonials: Record conversations with clients, industry experts, or team members. These add credibility and a personal touch to your content.
Ambiance and Crowd Shots: Convey the energy and scale of the event. Capture wide shots of the crowd, zoom into details, and don’t miss out on those candid moments.
Upload What You Capture to AdPipe
Your captured footage is valuable, but it’s what you do with it that counts. By uploading your videos to AdPipe, you can seamlessly integrate them into your marketing campaigns, ensuring your tradeshow efforts have a lasting impact.
Tips & Tricks to Get the Best Footage
1. Team Photo/Video
Capture your team in action. Whether it’s setting up the booth or interacting with customers, these shots humanize your brand and showcase your company culture.
2. Booth or Showroom Timelapse
Set up your smartphone for a timelapse video to capture the ebb and flow of traffic at your booth. This provides a unique perspective on the event’s dynamics.
3. Can I Take Your Picture? (CITY P’s)
Walk around and ask employees and booth visitors if you can take their pictures, make a joke, and record a slow motion video instead. It will lead to a genuine smile and a great piece of B-Roll.
4. Record in Horizontal Format
Always record in horizontal format for better viewing on most platforms. It ensures your footage looks great on both mobile and desktop screens.
5. Bring a Tripod
Having steady footage is a key factor in capturing great footage. Although most smartphones now have built-in stabilization, nothing beats a tripod when it comes to getting super smooth footage.
If you want a more in-depth how-to guide for getting great footage checkout our blog post called “A Simple Guide to Video Production”.
With your smartphone, a little creativity, and these tips, you’re all set to capture amazing footage at your next tradeshow. Remember, the goal is to tell the story of your brand and your experience at the event. So, keep your camera rolling! Be sure to check out adpipe.com to get a demo and learn how we help maximize the amazing footage you capture in record time!