Digital Marketing
March 26, 2025
x
minutes
Main Takeaway: Video is too valuable to limit to social media alone. By repurposing your existing footage across website landing pages, customer education and help centers, email, recruitment, and physical marketing materials, you can maximize your video ROI and create consistent brand experiences that drive engagement everywhere your audience interacts with you.
Introduction: Breaking Beyond the Feed
We all know video content crushes it on social media. From Instagram to TikTok to LinkedIn, videos stop scrollers in their tracks and boost engagement like nothing else. But here's the thing—if you're only using your videos on social, you're leaving serious value on the table.
At the center of that value is your own b-roll video footage. Footage that mostly goes untouched. Most businesses use just 5% of the video footage they shoot, leaving 95% gathering digital dust. That's a massive waste of time, money, and potential connections with your audience.
So where else should your videos be working for you? Let's dive into five unexpected places your videos belong that might surprise you—and could dramatically boost your marketing results.
Your website’s landing pages are often a visitor’s first impression—and first impressions matter. Studies show that including a video on a landing page can increase conversions significantly, sometimes by as much as 80%. Why? Because a short, engaging video quickly demonstrates what you offer in a way text alone never could.
Here’s what a well-placed video can do for your landing pages:
With a compelling video above the fold, visitors get an immersive preview of your product or service. You’re answering their questions upfront, shortening the decision process, and increasing the likelihood they’ll take the next step—be it booking a demo, requesting a quote, or making a purchase.
Think about the last time you tried to seek help from a company or solve a product issue. Would you rather read a lengthy text explanation or watch a quick 60-second video showing exactly what to do?
Your help center likely addresses the same questions over and over. By creating short, helpful videos that walk through solutions visually, you can:
The best part is that you can create these videos in minutes using footage you already have. Simply repurpose clips from existing product demos and training materials to answer common questions visually.
Remember, happy customers become loyal advocates for your brand, and video is one of the fastest ways to solve their problems and keep them engaged customers.
Your team sends hundreds—maybe thousands—of emails every week. Each one is an opportunity to showcase what you do visually—but most people settle for basic text signatures with maybe a logo.
Adding a short (5-15 second) video to email signatures can:
Unlike large video files that clog inboxes, today's solutions let you add GIF previews that link to full videos. This eye-catching addition to every email creates multiple daily touchpoints with your brand.
The best candidates for email signature videos are already in your content library. Just trim existing team footage into bite-sized introductions, saving substantial production costs while creating personal connections before the first meeting.
Finding standout talent gets tougher every year, and generic job descriptions aren’t helping. Prospective hires want to see what it’s really like to work for your company before they apply.
Videos in recruitment give you an edge by:
Adding team videos to job postings can help application rates climb while reducing first-round interview no-shows. The quality of candidates typically improves too, as applicants have a clearer understanding of the role and company culture before applying.
These don't need to be expensive recruitment videos either—just repurpose footage from company events, team meetings, and casual workplace moments to create an authentic look at your company culture.
Print isn't dead—it just needs digital enhancement. QR codes linking to videos can transform static physical materials into interactive experiences.
Try adding video-linked QR codes to:
When customers scan the code and watch a helpful product video, they’re more likely to use your product correctly and leave a positive review. This simple addition creates a bridge between physical products and digital experiences that enhances customer satisfaction.
The beauty of this approach is that you can update the linked video content anytime without reprinting materials. This gives your physical marketing materials a much longer lifespan while keeping content fresh.
Creating high-impact videos used to be expensive and time-consuming, but not anymore. With the right strategy (and the right tools), you can transform existing footage into tailored videos for all these channels and more—all without specialized design skills or lengthy production timelines.
The key is to stop thinking of videos as one-off projects for social media alone. Instead, approach video with a "create once, share everywhere" mindset. A single well-planned video can be repurposed across all your channels—from social media to email signatures to QR codes—delivering a cohesive message that drives engagement, conversions, and ROI.
Ready to get more value from every second of footage you shoot? It's time to put your videos to work in places you never expected—and watch your engagement soar.
AdPipe helps marketing teams create authentic, brand-compliant videos for every channel in minutes—without the cost or complexity. See how easy it can be to fill every channel with high-impact video content that drives results.
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