Getting more ROI from every video

Rooted in Tradition, Thriving in the Feed

Stotz Equipment, a leading dealership in the heavy equipment and agricultural sectors, has built a legacy of excellence with over 12 years of dedicated service under the guidance of Savannah Bayci, their Marketing Manager. However, a shift in marketing strategies was essential as the team embraced a Video-First approach to better engage their diverse customer base across the Western U.S.

Two years ago, Stotz Equipment partnered with AdPipe to revolutionize how they approached content creation, organization, and distribution. This collaboration has since driven significant improvements in efficiency, reach, and customer engagement.

Challenges Before AdPipe

1. Disorganized Media Storage: Content was scattered across devices and platforms, leading to inefficiencies in accessing and sharing assets.
2. Time-Intensive Video Production: Creating and editing videos often required days, even for smaller projects.
3. Generic Content: Reliance on stock footage from manufacturers often lacked regional specificity and authenticity, diminishing local resonance.
4. Limited Resources: Despite their ambition, the marketing team’s lean structure made scaling video efforts difficult.

The Solution

AdPipe introduced Stotz Equipment to a Video-First content strategy, underpinned by the following features:

• Centralized Content Library: An intuitive platform where all video assets, B-roll, and raw footage are stored, tagged, and organized for quick access.
• AI-Powered Search and Copywriting: Tools that made locating specific assets and generating captions faster and easier.
• Seamless Collaboration Tools: Features like folders and tagging streamlined internal workflows, enabling the remote team to stay aligned despite geographical separation.
• Responsive Customer Support: AdPipe’s team was lauded for the rapid implementation of requested features, such as enhanced organizational tools.

Key Results

1. Time Saved:
   • Pre-AdPipe, preparing footage for events took weeks. Today, similar tasks are completed in hours or even minutes, as seen when the team leveraged AdPipe’s AI search for a quick turnaround on event footage.
2. Enhanced Social Media Performance:
   • On Facebook, video reach increased by 72%, views rose by 100%, and interactions soared by 300%. Similarly, Instagram videos consistently achieved 30% higher engagement than static posts.
3. Effortless Content Repurposing:
   • A social media manager used AdPipe to assemble a video for National Potato Day within hours—an endeavor that previously would have required days of coordination.
4. Cost Efficiency:
   • AdPipe’s platform effectively replaced the need for additional hires, functioning as an “extra team member” to handle video organization, storage, and accessibility.

Highlight: Building a Regional Identity

One of Stotz Equipment’s most notable transformations was the shift from generic stock footage to authentic, localized content. Recognizing the unique culture and geography of their Western U.S. customers, the team built a comprehensive library of region-specific footage. Within two years of partnering with AdPipe, they accumulated more high-quality, locally relevant content than they had in the previous decade.

Future Goals

Looking ahead, Stotz Equipment plans to:

• Expand their YouTube presence with regular, high-value video content.
• Leverage their growing library for more immersive newsletters and website enhancements.
• Continue strengthening their video strategy to maintain engagement and further align with their customers’ needs.

Conclusion

The partnership between Stotz Equipment and AdPipe underscores the transformative power of a robust Video-First strategy. By streamlining workflows, enhancing engagement, and focusing on authentic content, Stotz Equipment has not only strengthened its marketing but also positioned itself as a forward-thinking leader in its industry.