Why Modular Content Is Like Making a Smoothie (And Why That’s a Good Thing)

Blend Smarter: How Modular Content Fuels Marketing Success

By Myron Nilsson- President of AdPipe Studio

Let’s talk smoothies. Just for a second.

Most mornings, I’m tossing stuff into a blender to stir up a smoothie before I hit the gym. Because, obviously, I go to the gym a lot. I have a system: frozen bananas for texture, spinach, mostly so I can pretend I’m being healthy - flavored protein powder, and always a scoop of peanut butter. Because, well, I have a peanut butter problem. Depending on my mood or needs, I might add berries, almond milk, maybe a dash of cinnamon if I’m feeling spicy.

Just like a stocked smoothie fridge keeps me ready for anything, a well-planned content shoot sets your brand up for speed and flexibility later.

That’s how I now think about content.

This isn’t a theory I’m testing; it’s something I've proven works. Building a well-constructed content library filled with high-quality, modular footage has helped me fill gaps across the entire marketing funnel. From awareness-driving teasers to sales enablement edits, we’ve been able to move faster, stay on-brand, and actually use the content we worked so hard to capture.

Compare that to a one-off shoot. You build something big and beautiful, but it has a short shelf life. You get your hero edit, maybe a few social cutdowns, and that’s it. Once it’s out the door, the footage fades into the archives, rarely seen again. And the next time the brand needs something? You start all over.

But it doesn’t have to be that way. Even if you’re shooting a narrative-driven campaign, adding a little extra thought upfront, a few alternate takes, some clean interviews, evergreen b-roll, a few vertical framings, gives you ingredients that last. With minimal extra time, effort, or investment, you’ve stocked your content fridge for the long haul.

Modular content is smoothie thinking. You’re not just filming for now; you’re capturing ingredients: interviews, product shots, behind-the-scenes, soundbites, stills. Pieces you can blend into whatever’s needed next.

The real unlock is strategy: creating a repeatable playbook. Every shoot becomes an opportunity to capture modular pieces that feed a library, one that fuels not just one campaign, but many.

It’s faster. Smarter. Way less wasteful. And honestly, more fun.

But it’s also a business move. This approach helps your brand meet the nonstop demand for content in the feed, grow faster across channels, and ultimately make more money.

So yeah. Blend smarter. Stock the fridge. Go modular.

Your team will thank you. Your bottom line will too.